When budgets are small, fundraising can help you fill in the gaps for things you or your organization may need. Youth groups, sports teams, schools, and individuals can all benefit from extra funds to help them achieve their goals. No matter what kind of fundraiser you’re organizing, you want to do your research ahead of time and put your best foot forward. So before you start, check out these five tips for successful fundraising.
Start Early and Plan Ahead
Sometimes you don’t know you need things until you need them. But if you can anticipate your fundraising needs and start planning early, you’ll be better set up for success. Most importantly, when you’re planning a fundraiser, get the word out as early as possible. For example, if you’re planning to sell something such as cookie dough for your fundraiser, start letting your fundraising team and potential buyers know about it well in advance. Lay the groundwork and create some anticipation! This way, your fundraising team can make time to put its full energy into the fundraiser, and buyers will be excited to purchase your cookie dough and support the cause.
Set Clear Goals
Before you go organizing a fundraiser, set measurable goals for your team. How much money are you hoping to raise in total? What will you do with those funds after you earn them? Not only are these good for your team to have in mind, but they help you market your fundraiser as well. People donating want to know what their money is going toward and how it will be used. On an individual level, encourage each team member to set a personal goal for themselves as well. Setting goals keeps everyone on track and focused; it also motivates people to reach their fullest potential.
Offer Online Giving
Everyone is different, and some people may have different ways they prefer to give than others. The goal is to make it as easy and convenient for people to contribute to your fundraiser as possible. No matter what your fundraiser is, make sure to offer an online giving option. With Elliotts of Montana’s local food fundraisers, for example, each group receives its own web page that can include a logo, messaging, and photos. Participants can encourage their friends and family to go to the webpage, type in the provided group code, and purchase products on their behalf. With this option, the product is sent directly to the purchaser’s doorstep, making it stress-free for everyone.
Leverage Your Networks
If you’ve ever participated in a fundraiser, you’ve probably already done this to some extent. You likely reached out to everyone you knew and then asked your parents to reach out to everyone they knew to gather donations or sell something. But there are other ways, too. For example, social media is a great way to get the word out and encourage people to donate because you can reach a large number of people with little effort. Plus, with your online giving platform, you can easily create a compelling post and include a link to your fundraising page, making it super easy for people to support you.
Provide Incentives to Those Fundraising
Young or old, everyone is motivated by desirable incentives. Whether it’s a reward for performance or a celebratory event, offering a fun reward can motivate your team to fundraise for your cause. Elliotts of Montana provides built-in incentives to individuals, including prizes and free products based on the number of items you sell. You can also create team-oriented incentives, like hosting a pizza party if your team reaches its overall goal. Better yet, allow your team to vote to choose their reward prior to starting the fundraiser. That way, your team will have even more of a stake in the success of the fundraiser.
If you’re looking for a fundraising partner, Elliotts of Montana can help. With more than 15 years of experience assisting non-profits in thriving, we’re experts in organizing successful fundraisers with fresh, local food products. Contact us to discuss your next fundraiser today.
We hope you enjoyed this morsel of goodness from Elliotts of Montana. To read more articles that may spark your interest in our cookies, doing a fundraiser for your organization, or finding out how you can become a wholesaler of Elliotts Cookies, check out these articles below: